An Official Pokémon Licensing Agent in Thailand
About Rights Cracker

Bringing Pokémon to Thai brands, and making it happen.

As an Official Pokémon Licensing Agent in Thailand, we help brands and businesses bring Pokémon into their products, campaigns and events, and we look after every step from the first conversation to launch.

Our Foundation

10 Years of Bringing the Joy of Pokémon to Thailand

Our founder is the pioneer who first brought Pokémon to Thailand and has created landmark moments here for over ten years: Children's Day events with Pokémon, Pokémon On Tour, the debut of the official Thai-language Trading Card Game, Pokémon Run, Pokémon X'mas Special, and campaigns with leading brands.

That experience means we know Pokémon inside out, and understand what Thai fans want.

TRAINER CARD
Tanin Tiranaswadi, founder of Rights Cracker, with a Pikachu plush
Tanin Tiranaswadi Founder, Rights Cracker
Pokémon experience
10+ years
Gym badges
8/8
  • 2015 · Children's Day at Siam Paragon
  • 2016 · Pokémon On Tour
  • 2017 · 7-Eleven campaign
  • 2019 · Thai-language Trading Card Game debut
  • 2020 · Pokémon Run Thailand
  • 2021 · Pokémon X'mas Special
  • Campaigns with leading brands
  • An Official Pokémon Licensing Agent in Thailand
A giant inflatable Pikachu in front of Siam Paragon Pikachu mascots in sailor outfits on stage Launch of the official Thai-language Pokémon Trading Card Game Pokémon credit card designs with Snorlax, Pikachu and Eevee plush toys Runners in Pikachu shirts at the Pokémon Run Thailand finish line Santa Pikachu mascot in front of a Pokémon Christmas tree
Pikachu plush toys and a Pikachu blanket A line of Pikachu mascots riding a mall escalator Pokémon bedding set Pikachu mascots dancing for families on stage Tanin Tiranaswadi with a Pikachu mascot at an event Pikachu and Eevee mascots on the Pokémon Run stage

Your one-stop licensing partner.

Rights Cracker is an Official Pokémon Licensing Agent in Thailand, looking after Pokémon licensing for businesses across the country, from products and campaigns to anime and events.

With over ten years of Pokémon experience in Thailand, we know what brands need to prepare, and how to work to the standards of a global rights holder.

The name reflects how we work: crack the licensing process so it works for everyone, and crack what consumers want — so every collaboration makes a real impact.

Hundreds of fans in Pikachu hats at Pokémon GO City Safari Bangkok 2025

Vision & Mission

Licensing design mood board with fabric swatches, a bridge-and-world-map motif and product sketches
Vision

Thailand's bridge between world-class IP and world-class ambition.

Starting with Pokémon, we connect global IP with Thai brands and businesses that think big, helping them go further than they ever could alone.

Mission

Turn licenses into real products, campaigns and results.

We match the right IP with the right partners and stay with each project from first idea to launch, so IP owners, brands and fans all benefit.