How it works

From idea to shelf. We make it happen.

We work with The Pokémon Company and handle contracts and design approvals, so you can focus fully on developing your product.

Kombinery apparel collection

Why Rights Cracker?

Anyone can have a good idea. Making it happen takes knowing the way: we help you secure the rights properly, get through approvals and bring the product to market.

01

Careful, compliant process

Every license is documented, tracked and kept on-brand — reducing risk for rights holders and partners alike.

02

Long-term relationships

We work as an extension of your team, not a one-off broker, with consistent points of contact.

03

Cross-category expertise

We know what works for each kind of product, from apparel to snacks to entertainment.

04

Cracking what fans love

More than ten years in character licensing have taught us what Thai fans want, and we use that to shape campaigns that speak to them.

How licensing works

A clear, four-step path from first conversation to product launch.

Inquiry & idea

  • Discuss your product category, target audience and timeline
  • We look at how Pokémon can fit your product and customers
  • Initial proposal and discussion

Agreement & terms

  • License agreement covering scope, term and territory
  • Royalty rate and minimum guarantee agreed
  • Pokémon brand guidelines provided and design direction discussed

Design & approval

  • Product design and mockups developed
  • Designs submitted to The Pokémon Company for review
  • Revisions until final sign-off

Production & launch

  • Production samples reviewed for quality and accuracy
  • Final approval to begin mass production
  • Launch, with ongoing sales and royalty reporting