A collector-first character brand with a loyal female fanbase and proven sell-through across blind boxes, SJD dolls, and lifestyle collaborations.
What is Upset Duck
Created by Chinese IP studio Fujian 1983 Culture & Creation (RongCreator), Upset Duck is inspired by a child's curious raised brow and pouty lips — an expression full of attitude and charm.
Its core formats, SJD (Soft Jointed Doll) and blind box collectibles, are booming in China and growing fast in Thailand, backed by a loyal female fanbase that collects every series.
Rights Cracker manages Upset Duck licensing across Thailand — from blind boxes and collectibles to apparel, accessories and F&B.
Upset Duck releases themed series that drive collector urgency and repeat purchases.
Four reasons Upset Duck helps your brand reach younger consumers.
Upset Duck fans are collectors who chase every new series and limited release. You reach fans who buy again and share on social media.
That unmistakable expression photographs well, so fans post and share it themselves — extending your campaign reach at no extra cost.
The character has worked across lifestyle, F&B and art toys — ideal for brands planning multi-product collections.
Upset Duck is gaining fans in Thailand but no brand owns it yet. Partner now and lead the trend instead of following it.
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