Sushiro Thailand
A nationwide F&B takeover at Sushiro Thailand across 4 weeks — featuring 4 exclusive menu items, weekly rotating collectible tokens, and an immersive Pokémon experience across every guest touchpoint.
A nationwide F&B takeover at Sushiro Thailand across 4 weeks — featuring 4 exclusive menu items, weekly rotating collectible tokens, and an immersive Pokémon experience across every guest touchpoint.
The Sushiro Thailand campaign ran from 9 March to 5 April 2026 across Sushiro Thailand restaurants. Rights Cracker managed the licensing rights negotiation, brand approval process, and creative alignment between Sushiro's local marketing team and The Pokémon Company's brand guidelines.
The campaign launched with exclusive campaign menu items — Meatball Gunkan, Engawa Wasabi, Maguro Yukke Mayo Cream Cheese Tempura Roll, and Jumbo Salmon & Ikura. Order any of these dishes and receive a random Pokémon Sushiro Token.
A campaign-exclusive drink, the Lightning Pop — a pineapple and mango soda topped with popping candy — was also introduced. Each Lightning Pop order came with a random Poké Ball collectible (approx. 7 cm).
Lightning Pop — pineapple & mango soda with a random Poké Ball
Campaign menu items and Pokémon Sushiro Tokens — all 4 waves
The core collectible mechanic ran across four weekly waves, each introducing a new set of Pokémon character tokens (approx. 4.5 cm diameter):
Wave 1 (9–15 Mar): Bulbasaur, Squirtle, Charmander | Wave 2 (16–22 Mar): Eevee, Raichu, Lucario | Wave 3 (23–29 Mar): Pikachu, Riolu, Venusaur | Wave 4 (30 Mar–5 Apr): Chikorita, Tepig, Totodile
A new set every week gave guests a reason to come back throughout the four weeks.
Guests who spent ฿500 or more and said the secret code "ฉันเลือกซูชิโร่!" ("I choose Sushiro!") to the cashier received a random Pokémon Trading Card Game promo pack — one of five exclusive illustrated cards featuring Poltchageist, Totodile, Pikachu, Pawniard and Tatsugiri, printed in Thai.
A social campaign ran alongside: follow Sushiro Thailand on Instagram, post a photo with your Pokémon and tag #SushiroTH to receive an A6 Pokémon sticker sheet (4 designs, rotating weekly).
Pokémon TCG promo cards and A6 sticker sheet rewards
The campaign ran across all Sushiro Thailand branches. Two flagship locations received full Pokémon-themed in-store decoration: CentralWorld (Floor 7, Beacon Zone) and The Mall Bangkae (Floor 3).
Sushiro CentralWorld (Floor 7) & The Mall Bangkae (Floor 3) — full Pokémon theme activation