Sushiro Thailand × Pokémon, 2026
What can you do with Pokémon?
- Licensed products: putting Pokémon on your own products, such as apparel, accessories, travel goods or snacks
- Campaigns and promotions: using Pokémon in store campaigns, limited menus or premium giveaways to bring customers in
See how other brands did it: Sushiro, Choki Choki, HQ and Kombinery.
The four steps
- Enquiry and idea: we talk through your product category, target customers and timing, and look at how Pokémon fits your brand
- Agreement: a licence agreement sets the scope, term and territory, the royalty rate and the minimum guarantee; you receive the Pokémon guidelines and design advice
- Design and approval: you design and sample the product, and every design is submitted to The Pokémon Company for approval, with revisions until it is approved
- Production and launch: samples are checked before production is approved, then the product launches and sales and royalties are reported
More detail on our How it works page.
What to prepare before we talk
- The product or campaign you have in mind
- Who your customers are and where you sell (stores, online, export)
- When you would like to launch
- Rough sketches or references, if you have them (not required)
How do the fees work?
Licensing is usually based on a royalty on product sales together with a minimum guarantee. The actual figures depend on the product category, sales channels, term and scale of the project, so we work them out with you case by case.
Good to know
- Every design must be approved by The Pokémon Company before production. Plan your timeline with room for revisions.
- Artwork must come from the official guidelines; images found online cannot be used.
- Making or selling Pokémon products without a licence infringes copyright and trademarks.
Ready to start?
Rights Cracker is An Official Pokémon Licensing Agent in Thailand. We handle the agreement and the approval process with The Pokémon Company, so you can focus on your product. Tell us about your idea.