One of the world's most beloved entertainment franchises, and a way to make your products stand out.
What is Pokémon
Pokémon is one of the world's highest-grossing media franchises — spanning video games, animation, film, trading cards and merchandise since 1996. Created by Game Freak and published by Nintendo, it's managed globally by The Pokémon Company (TPC) with clear brand guidelines and a proven licensing track record.
With 1,025 distinct Pokémon across multiple generations, Pokémon gives brands huge creative range — from the universal appeal of Pikachu to seasonal and regional tie-ins. There's a Pokémon for every product and campaign brief.
The Thai market is lively right now: players and collectors keep growing, and Pokémon Center BANGKOK is on the way. It's an interesting moment for brands that want to work with Pokémon.
From store shelves to screens to events where fans meet.
Pokémon on products, packaging and in-store campaigns, from apparel and everyday goods to food, drinks and collectible giveaways.
Bringing Pokémon anime to streaming platforms and TV channels in Thailand.
Launches and pop-ups for licensed Pokémon products, and Pokémon GO events that bring fans together.
More than a character: a bond with fans built over 30 years.
Reach kids, young adults, working professionals and collectors. With a bond built over 30+ years, Pokémon helps your product stay memorable.
With over 1,025 distinct species, choose the exact character that matches your product design, brand personality, and campaign objectives — from mass icons to lifestyle favorites.
Pokémon licensing has a strong track record across F&B, apparel, personal care, packaging, and collectibles — minimizing market risk for new product launches.
Capitalize on a rapidly expanding Thai fanbase, fueled by high-profile local activations and milestone openings like Pokémon Center BANGKOK.
A look at brands that have worked with Pokémon.
From March 9 to April 5, 2026, Sushiro turned every branch in Thailand into a Pokémon experience — themed menus, limited promo cards and new collectible tokens each week, inviting guests back to complete the set.
Pants, water bottles, caps, mugs and glow-in-the-dark tees — everyday lifestyle products in Pokémon designs.
View case study →
Luggage, shoulder bags and luggage covers in Pokémon designs, made for travellers.
View case study →
Pokémon products and packaging with a major retail chain.
Limited-edition Pokémon streetwear and accessories.
Pokémon cups and in-store activities with a popular Thai tea brand.
Take your campaign further with add-ons from the world of Pokémon.
Put your logo on PokéStops to bring Pokémon GO players to your store or venue — with in-game activities to extend the campaign.
Bring Pikachu to your store opening, product launch or event, drawing crowds for photos to share on social media.
Sell your licensed products from a booth at official Pokémon events and pop-ups, alongside other licensees — right where fans gather.
We license Pokémon anime to streaming and TV partners, so fans in Thailand can watch on the platforms they already use.
TrueVisions' streaming platform, where fans can watch Pokémon anime online.
The cartoon programme on Channel 9 MCOT HD (channel 30), bringing Pokémon anime to fans on free TV.
From activities around licensed Pokémon products to Pokémon GO events that brought fans together in the real world.
Bangkok was selected as one of 26 cities worldwide for the free Pokémon GO Fest 2026: Global Community Celebration, held July 11–12, 2026 at Chamchuri Square.
Bangkok hosted Pokémon GO City Safari on September 27–28, 2025, with a citywide adventure across landmark areas including Siam Paragon.
Whether you're planning a new product line, a marketing campaign, or a retail activation, our team is here to guide you through every step of the licensing process.
